ASCEND

To provide high quality business studies programmes for students, which are academically rigorous and responsive to the needs of modern business management in Pakistan as well as around the globe

To attract students and develop them to become successful business managers

To assure professional excellence through the highest standards of education, competence, objectivity and ethical conduct

To foster good relations with the accounting profession, industry and commerce in the country

To conduct high quality professional development programmes for the business community and executives

To groom the students in the areas of interpersonal and communication skills by instituting personality building measures like open forum and presentations.